X

Install this web app on your phone: tap + and then Add to Home Screen.

The big picture view of an ever-changing global economy.

Viral Video of the Day: Vytautas Mineral Water

Lithuania cracks the viral marketing code. All it takes is a little insanity. Okay, a lot of insanity.
Vytautas screen grabEnlarge
It's earth's juice! (Screen grab/GlobalPost)

Yes, I'm a few days behind on this story.

Life is busy and I've got lots of things to do here at GlobalPost.

Blah, blah, blah.

But I can't let this video go without passing it along to those who may have missed it.

Why?

Because it's insane.

And because it's working, brilliantly, for Vytautas Mineral Water, which is apparently a Lithuanian company that's peddling water in plastic bottles.

But one thing is certain: whoever made this video knows what they're doing when it comes to marketing on the web.

First, please enjoy this clip, which has been viewed more than 1.1 million times since last week and features an approach that defies description:

So, why has this particular marketing video gone viral?

There's no good answer, of course, though getting a big shout out from Tosh.0 certainly doesn't hurt, not to mention plenty of link love from Reddit, Huffington Post, Viralviralvideos.com and thousands of other sites. 

But for those companies looking to replicate the success, we can draw some conclusions based on the content of the ad:

  • Scream loudly and consistently when delivering your marketing message
  • Mention both bird and fish poop
  • Use cats and giant magnets
  • Show sexually deviant pandas
  • Make unsubstantiated claims about your product's powers
  • Make fun of other country's food
  • Feature boobs and cheese
  • Employ lots of profanity
More

So how stressed is the financial system?

Now there's a chart to see just how everyone is feeling out there.
Munch the screamEnlarge
Madeline Wilson from the National Gallery of Victoria mimics the scream from Edvard Munch's famous hand-coloured lithograph version of 'The Scream.' (William West/AFP/Getty Images)

As everyone knows, there's been plenty of stress in the financial system since 2008 and the global financial and economic crisis.

But thanks to the Federal Reserve Bank of Cleveland (hooray for freshwater economists!) we've now got a graph to prove it.

The dependable bank has put together something called the Cleveland Financial Stress Index, which constantly monitors stress levels in an easy-to-digest graphic format.

More

VIDEO: Will the real Mitt Romney please stand up?

For those who like their political analysis in easy-to-digest rap form.

Boom, boom, boom.

Enjoy.

More

Solar flares and storms: the economic cost

The sun may be 92.5 million miles from earth. Don't tell that to the US economy.
Epic solar stormEnlarge
The sun set off a large solar flare on July 2, and it is expected to hit Earth just in time for Independence Day in the US. (NASA/Screengrab)

It's a very sunny March day in Boston.

In fact, my GlobalPost colleagues and I enjoyed a lovely lunch outside, basking in our happy star's radiance. 

It was a great time until, of course, I read this GlobalPost story by Jessica Phelan about the massive solar flare storm bearing down on earth.

After fretting about UV protection and the right level of SPF to withstand such geomagnetic force, my mind naturally went to the economic costs of such a big space weather event.

This isn't a trivial matter for the economy.

Aircraft communications, satellites and GPS systems, oil pipelines, and even the water supply are among the many critical things that can be affected by significant space weather. 

Fortunately, scientists at NASA were also curious.

A 2009 NASA-funded study by the National Academy of Sciences looked into that very question. (And, yes, I know 2009 isn't exactly fresh, but when you consider that the universe is 14 billion years old this will have to do).

So what did they find in the paper titled Severe Space Weather Events—Understanding Societal and Economic Impacts?

For one, a really big solar storm (one that is much, much larger than the one forecast for today) could end up costing a lot of money.

Think 20 Hurricane Katrinas.

The first problem is power.

The nation's power grid, which is critical to just about everything we do, is particularly vulnerable to solar flares.

That's because these kinds of geomagnetic storms can trigger ground currents that can fry the copper wiring of transformers.

To make matters worse, America's aging electric power infrastructure is already in bad shape, and as this infographic painfully illustrates, everything in today's modern economy is interconnected:

In other words, a problem in one area can quickly lead to failures in other areas.

To figure out just how much a major storm could cost, scientists looked at some of the biggest solar storms on record, including the so-called Carrington Event of 1859, which set telegraph papers ablaze and produced Northern Lights so bright that they woke sleeping campers as far south as the Rocky Mountains.

So what would happen if something that big hit earth today?

Here's their dire conclusion:

More

Anonymous and the Feds

As the legal noose tightens, new questions arise across hackerdom.
Anonymous hackerEnlarge
(YouTube)

The Anonymous story just keeps getting better and better.

The latest must-read on the subject comes from Somini Sengupta of the New York Times, who offers a great analysis on how a growing crackdown against the global hacker group is playing out across the darker corners of the web.

The piece focuses on The Real Sabu, a hell-raiser on Twitter who in reality was a virtual turn cloak.

Here's how Sengupta put it:

"It turns out that Sabu had become an informant for federal law enforcement authorities. On Tuesday, in what could be one of the biggest breakthroughs in the government crackdown on a loose, large confederation of politically inspired 'hacktivists,' he was unmasked and revealed to have helped the authorities catch several fellow hackers in Europe and the United States."

This latest development follows last week's news that Interpol arrested 25 suspected Anonymous members across Europe.

But it's the case of The Real Sabu that could do the most lasting damage to Anonymous.

“It is going to be very difficult for Anonymous to recover from such a breach of trust,” Mikko Hypponen, a security researcher at F-Secure Labs in Helsinki told Sengupta. “You can see the Anonymous people now looking left and right and realizing, if they couldn’t trust Sabu, who can they trust?"

GlobalPost's own Jeb Boone offered his own well-informed take on the matter on his excellent new blog, the Grid.

Of course, Anonymous marches on.

More

Ron Paul v. Ben Bernanke

Paul: "The Fed's going to self-destruct."
Ron paul 2011 12 22Enlarge
Republican presidential candidate Rep. Ron Paul at a town hall meeting at the Erickson Public Library in Boone, Iowa, on Dec. 8, 2011. (Kevork Djansezian/Getty Images)

High drama in Washington, D.C. today, especially if you're a fan of presidential politics, Fed policy, or both. 

The venue: the semi-annual Monetary Policy Report to the Congress, given by US Federal Reserve Chairman Ben Bernanke.

In one corner, US congressman and Republican presidential candidate Ron Paul.

Best line: "The Fed is going to self-destruct when the money's gone." 

In the other corner, Fed Chairman Bernanke.

Best line: "Good to see you again, Congressman Paul."

Yes, both were ready to rumble, in a classic wonkfest-death-match. 

Of course, there's video.

More

Apple defends its right to use iPad name in China

Can Apple use the name iPad in China? The company made its case today in court.
Apple logo 130112Enlarge
The Apple logo sign on the San Francisco Apple store is turned off in memory of Steve Jobs on October 6, 2011 in San Francisco, California. (Kevork Djansezian/AFP/Getty Images)

It's been a big day for Apple in China.

The world's most valuable company — and America's hottest brand — defended its right to use the iPad name at the Shanghai Pudong New Area People’s Court.

Yes, it's a big deal when a company faces a legal challenge to its fastest-selling product.

But it's an ever bigger deal when that challenge happens to be in China, the world's fastest-growing market.

As Macro readers know from our ongoing coverage of the story, Apple was sued by a small Chinese firm Proview International, which claims that it owns the rights to the iPad name in China. 

Proview has had some success against Apple in the dispute: Chinese authorities have seized iPads from some retailers, and iPad sales have been blocked in several smaller Chinese cities. 

On Tuesday, Apple sent a nasty letter to Proview's chairman (read it here in both Mandarin and English).

Apple also put out this statement:

"We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China.” 

So how did it go in court Wednesday?

More

Greece bailout: what now?

Today's Greek deal was a long time coming. Here's what you need to know.
Euro symbol statueEnlarge
The Europe sculpture of Belgian artist May Claerhout outside the European Parliament building on November 17, 2011 in Brussels, Belgium. (Sean Gallup/Getty Images)

For months now, Greece has been at the center of Europe's exhausting debt and euro crisis.

Figuring out what to do about the mess in Athens has, of course, caused fits from Berlin, to Paris, to Rome, Madrid, Lisbon, London and beyond.

So today's bailout — while by no means a cure — is a welcome development for everyone involved. And due to Europe's central role in the global economy, that means just about everyone on earth.

But that happy note aside, it's important to keep Europe's challenges in perspective. 

GlobalPost's Paul Ames put it best:

Now all (the EU) has to do is help the country pull out of a five-year recession, get the one-in-five unemployed Greeks back to work and make sure that Portugal, Ireland, Spain and Italy don't end up sharing a similar fate.

That will be no easy task.

As GlobalPost's Ken Maguire reported today from Athens, plenty of Greeks feel like sacrificial lambs — enduring economic pain so the EU can save the euro.

“Psychologically, I am close to collapse because I am concerned about my family,” Dimitris Paras, a 38-year-old investment banker who was laid off one month ago told Maguire. “Now, I either work for a coffee shop or go abroad.”

“There will be a point when people won’t take it anymore,” he added.

Even more troubling — for European unity, anyway — is a growing divide about where to go from here.

More

The Colbert Report abruptly cancels shows

The Colbert Report canceled tapings Wednesday and Thursday, citing "unforeseen circumstances."
Stephen colbert super pac raises one millionEnlarge
Stephen Colbert's Super PAC has raised over $1 million. (Photo by Richard Ellis/Getty Images) (Richard Ellis/AFP/Getty Images)

The Colbert Report has canceled tapings for Wednesday and Thursday, a fact that has riled Stephen Colbert fans across the web today.

Comedy Central, the Viacom property that airs the popular news satire broadcast, put out the following statement:

"Due to unforeseen circumstances, the show will air repeat episodes on Wednesday, February 15 and Thursday, February 16."

More

A vacuum cleaner for space junk? (VIDEO)

Space debris is a huge, and costly, problem. But don't worry: the Swiss are on it.
Space junk esa 12 23 11Enlarge
An artist's impression of the size of the debris field surrounding Earth. (European Space Agency/Screengrab)

Here's the problem:

Thousands of pieces of space junk are today orbiting our blue planet, at dizzying and dangerous speeds.

NASA alone tracks 16,000 pieces of this stuff every day.

So what happens when this debris collides with one of the 700 satellites that are up there tracking our weather, as well as powering our phones, televisions, GPS devices, and other things?

More space junk is created, increasing the likelihood of further collisions, which, in turn, creates even more space junk.

The cycle goes on and on, hurtling toward a chaotic and dystopian future of surging costs and deadly peril for astronauts. 

But don't worry, the Swiss are on it.

Scientists at the Swiss Space Center at EPFL today announced the launch of CleanSpace One, what they call a "project to develop and build the first installment of a family of satellites specially designed to clean up space debris."

In other words, they're planning to launch giant vacuum cleaners into space to suck up debris, and then safely send it back down to earth.

Here's how EPFL explains it:

After its launch, the cleanup satellite will have to adjust its trajectory in order to match its target’s orbital plane. To do this, it could use a new kind of ultra-compact motor designed for space applications that is being developed in EPFL laboratories. When it gets within range of its target, which will be traveling at 28,000 km/h at an altitude of 630-750 km, CleanSpace One will grab and stabilize it – a mission that’s extremely dicey at these high speeds, particularly if the satellite is rotating. To accomplish the task, scientists are planning to develop a gripping mechanism inspired from a plant or animal example. Finally, once it’s coupled with the satellite, CleanSpace One will “de-orbit” the unwanted satellite by heading back into the Earth’s atmosphere, where the two satellites will burn upon re-entry.

And, of course, there's a video:

More